Copy and Content
As a Creative Director of Copy & Content, with over ten years of agency experience, I have led 360° consumer-facing branding and advertising campaigns for Broadway’s most iconic shows and institutions including Hamilton, Lincoln Center Theater, Roundabout Theatre Company, Amazon's Audible Theater and NYC GO, overseeing strategy and crafting bold identities and thumb-stopping content across mediums, from broadcast to billboards, social, digital and everywhere in between.
Photo by Matthew Murphy
Capturing the voice of two iconic comics
Revamping the public perception of two challenging shows
Harnessing the power of fans with targeted social
Photo for Almost Famous: The Musical by Neil Preston
My life in advertising began as a copywriter after working in film development for New Line Cinema and Tribeca Productions. I have a passion for storytelling and a deep belief that advertising content should engage and inspire. My love of film and theater led me to entertainment advertising but it's our job as marketers, no matter the vertical, to always be telling a great story.
Theater and film are uniquely collaborative arenas. The best ideas happen when a talented team, inspired by a shared vision, are given the space to dream. As a CD, I believe in being part of the team, trusting experts to follow their instincts, knowing when to solve, when to empower, and how to clear the road.
I have a history of partnering with clients, creating relationships built on honesty, a strong rapport, and a proven track record of great work.
I'm currently a Creative Director at SpotCo, an advertising, marketing and branding agency for the arts where I oversee creative strategy for a portfolio of entertainment brands.
I've interviewed, written and directed commercial shoots and voiceovers with talent including Sting, Tom Hanks, Marisa Tomei, Ethan Hawke, Paul Dano, Steve Martin, Spike Lee, Jesse Tyler Ferguson and many others.
You can learn about SpotCo here.