With 10 years of experience launching over 100 major entertainment brands for theater, film, TV & cultural institutions, I have a passion for storytelling and a unique expertise building brands from the ground-up, developing audiences, engaging fans and empowering top-level creative teams.
Photo by Matthew Murphy
Photo for Almost Famous: The Musical by Neil Preston
My life in advertising began after working in film development for New Line Cinema and Tribeca Productions. My love of content led me to entertainment advertising but it's our job as marketers, no matter the vertical, to always be telling a great story.
As a Creative Director, I am known for my ability to bring people together, developing trust between clients and creatives and using this foundation to sell through exciting, boundary-pushing ideas. I am deeply committed to empowering voices from all levels. The best ideas happen when a talented team, inspired by a shared vision, are given the space to dream. I believe in being part of that team, trusting experts to follow their instincts, knowing when to solve, when to empower, and how to clear the road. I am as proud of my achievements as a problem-solver, mentor and manager, as I am as a creator.
My creative work — conceiving and executing full-funnel A/V campaigns and developing brands, their visuals, voice and social presence — spans a broad portfolio of major entertainment brands including Hamilton, Sting’s The Last Ship, Almost Famous, Lincoln Center Theater, Roundabout Theatre Company, Cirque Du Soleil, NYC Go and Amazon’s Audible Theater, with annual ad budgets up to $2.6million, as well as script analysis and development for films and adaptations including Oscar winners and nominees The Queen, The Wolf of Wall Street, The Blindside, The Wife, and Artemis Fowl. I've interviewed, written and directed commercial shoots and voiceovers with talent including Sting, Tom Hanks,Spike Lee, Marisa Tomei, Ethan Hawke, Paul Dano, Steve Martin, Jesse Tyler Ferguson and many others.
I am a voracious culture-seeker with a belief that advertising should entertain and engage. I love meeting other creatives and am open to chatting with anyone in the advertising and creative fields to discuss how digital can shape the next generation of storytelling.