Tom Stoppard's TRAVESTIES
To reassure potential audiences that you didn't have to be a genius to enjoy this revival from Broadway's most iconic intellectual, we put the entertainment value first. 
My Role: Creative Director, Copy and Content
A Jaunty Post-Open TV Spot
A Witty and Eye-Catching Direct Mail
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And two acclaim-filled New York Times matching half-page post-open ad placements
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Broadway's KISS ME, KATE!
Roundabout Theatre Company’s 2019 Broadway revival of Kiss Me, Kate opened in the midst of #MeToo. To combat potential criticism while promising fans the romantic comedy they remembered, we showcased Broadway at its glamorous best and put our heroine, quite literally, on top.
My Role: Creative Director, Copy and Content
Direct Mail
Pre-Open TV

For our TV spot, we flipped the script, letting our heroine assure audiences that this Kate was in charge of her own story. 

A post-open b-roll spot that let the show sing 
And a Direct Mail with Broadway Glamour
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©2020 by Lisa Lewis, Creative Director.

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