My life in advertising began after working in film development for New Line Cinema and Tribeca Productions. My love of content led me to entertainment advertising but it's our job as marketers, no matter the vertical, to always be telling a great story.
A seasoned writer, motion director and marketer, I combine a journalist’s nose for the news-worthy with an advertiser’s ability to message it to the right people in a meaningful way. My background as a maker and marketer spans film, theater and TV, giving me the experience of crafting content for clients who know how to tell stories and demand creative excellence.
As a Creative Director, I am known for my ability to bring people together, developing trust between clients and creatives then using that foundation to sell through exciting, boundary-pushing ideas. I am as proud of my achievements as a problem-solver, mentor and manager, as I am a creative.
My work — conceiving and executing multi-channel, full-funnel campaigns and developing brands, their visual, voice, broadcast, digital and social presence — spans a broad portfolio of major entertainment brands including Hamilton and Audible Theater, as well as script analysis and development for films and adaptations including Oscar winners and nominees The Queen, The Wolf of Wall Street, and The Wife. I've interviewed, written and directed commercial shoots and voiceovers with talent including Sting, Tom Hanks, Spike Lee, Marisa Tomei, Ethan Hawke, Paul Dano, Steve Martin, Jesse Tyler Ferguson and many others.
I believe all great work comes from great collaborations. I love making new acquaintances and am open to chatting with anyone in the advertising and creative fields to discuss how we can shape the next generation of storytelling.