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Jesse Tyler Ferguson's FULLY COMMITTED
For Jesse's return to Broadway in this one-man-show, we targeted the sophisticated New Yorker-reading set, turning his fans on social into brand ambassadors with a handful of witty scripted teasers.
My role: Senior Copywriter

Jesse Tyler Ferguson is Ready to Order

Jesse Tyler Ferguson Says It's Just Like Hamilton

Jesse Tyler Ferguson's First Love

Jesse Tyler Ferguson Plays All the Characters

For this winning pitch to Steven Soderbergh, we put humor front and center with three boldly branded campaigns that used witty, self-aware copy & photography, multi-platform motion campaigns and unique ad placements so consumers knew exactly what kind of night they would have at the theater.
My Role: Creative Director

Campaign One THE TEASE:

A focus on audience experience, a range of demographics & fun copy let consumers know this show was inclusive and buzz-worthy straight out of the gate.

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High Impact Outdoor / Times Square Subway Domination
Pre-Open Teaser for Broadcast with Social and Digital Activations

A sound on, sound off multi-platform campaign featured funny resonant audience reactions to lay the ground work for what was to come.


Campaign Two SEXY IN THE CITY:

With hyper-local, site-specific outdoor and cheeky copy we could speak to people where they were and invite consumers to have fun with the brand. 

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To assure Broadway buyers that this show was more than good looks, we showcased the specatcular dancing, added in-the-know Broadway copy and took high-value media placements for credibility. 

New York Times Checkerboard Ad with Broadway Copy
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Times Square Billboard
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Direct Mail
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A Witty and Eye-Catching Direct Mail (one of my favorites!)
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Larry David's FISH IN THE DARK
For this Broadway premiere, we wanted buyers to know that it was Larry David and it was funny. We ran this copy-driven holiday season New York Times strip ad campaign to encourage audiences to give the gift of Larry. 
My role: Senior Copywriter
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