Jesse Tyler Ferguson's FULLY COMMITTED
For Jesse's return to Broadway in this one-man-show, we targeted the sophisticated, New Yorker-reading set, turning his fans on social into brand ambassadors with a handful of witty scripted teasers.
My role: Senior Copywriter and Director
Jesse Tyler Ferguson is Ready to Order
Jesse Tyler Ferguson's First Love
Jesse Tyler Ferguson Says It's Just Like Hamilton
Jesse Tyler Ferguson Plays All the Characters
Larry David's FISH IN THE DARK
For this Broadway premiere, we wanted buyers to know that it was Larry David and it was funny. We ran this copy-driven holiday season New York Times strip ad campaign to encourage audiences to give the gift of Larry.
My role: Senior Copywriter