Jesse Tyler Ferguson's FULLY COMMITTED
For Jesse's return to Broadway in this one-man-show, we targeted the sophisticated New Yorker-reading set, turning his fans on social into brand ambassadors with a handful of witty scripted teasers.
My role: Senior Copywriter
Jesse Tyler Ferguson is Ready to Order
Jesse Tyler Ferguson's First Love
Jesse Tyler Ferguson Says It's Just Like Hamilton
Jesse Tyler Ferguson Plays All the Characters
Channing Tatum's MAGIC MIKE THE MUSICAL
For this winning pitch to Steven Soderbergh, we put humor front and center with three boldly branded campaigns that used witty, self-aware copy & photography, multi-platform motion campaigns and unique ad placements so consumers knew exactly what kind of night they would have at the theater.
My Role: Creative Director
Campaign One THE TEASE:
A focus on audience experience, a range of demographics & fun copy let consumers know this show was inclusive and buzz-worthy straight out of the gate.
High Impact Outdoor / Times Square Subway Domination
Pre-Open Teaser for Broadcast with Social and Digital Activations
A sound on, sound off multi-platform campaign featured funny resonant audience reactions to lay the ground work for what was to come.
Campaign Two SEXY IN THE CITY:
With hyper-local, site-specific outdoor and cheeky copy we could speak to people where they were and invite consumers to have fun with the brand.