Channing Tatum's MAGIC MIKE THE MUSICAL

For this winning pitch to Steven Soderbergh, we put humor front and center, with three boldly branded campaigns that used witty, self-aware copy, photography, motion and unique ad placements on multiple channels to make sure consumers knew exactly what kind of night they would have at the theater.

My Role: Creative Director, Copy and Content

Campaign One THE TEASE:

A focus on audience experience and a range of demographics let consumers know this show was inclusive and buzz-worthy straight out of the gate.

High Impact Outdoor / Times Square Subway Domination

Pre-Open Teaser for Broadcast, with Social and Digital Activations

A sound on, sound off campaign designed to work across multiple channels, featured funny, emotionally resonant reactions to lay the ground work for what was to come.

Campaign Two SEXY IN THE CITY:

With hyper local, site-specific outdoor we could speak to people where they were and invite consumers to have fun with the brand. 

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Campaign Three QUADRUPLE THREAT:

To assure Broadway buyers that this show was more than good looks, we showcased the dancing, Broadway-themed copy and traditional high-value media for credibility. 

New York Times Checkerboard Ad with Broadway Copy

Times Square Billboard

Direct Mail