Fans of Broadway's My Fair Lady couldn't get enough of the behind-the-scenes world of the show. To harness their interest and encourage repeat buyers, we filled our channels with thumb-stopping social including Broadway's first ever Go-Pro recording of a live performance.
My role: Creative Director, Copy and Content
LCT3's BRANDED SOCIAL
To reach young, avid Off-Broadway theatergoers for Lincoln Center's emerging artist stage, we created a format for branded trailers that could be produced quickly and inexpensively and released on multiple channels.